IT'S being hailed by its developers as the next revolution in visual technology - a laser television that will make plasma screens obsolete.
Soon-to-be-listed Australian company Arasor International and its US partner Novalux unveiled what they claimed to be the world’s first laser television in Sydney today, with a pitch that it would be half the price, twice as good, and use a quarter of the electricity of conventional plasma and LCD TVs.
Manufacturing company Arasor produces the unique optoelectronic chip central to the laser projection device being developed by Silicon Valley-based Novalux, which is being used by a number of television manufacturers.
And displayed beside a conventional 50 inch plasma TV this afternoon, the Mitsubishi-built prototype does appear brighter and clearer than its “older” rival.
With a worldwide launch date scheduled for Christmas 2007, under recognisable brands like Mitsubishi and Samsung, Novalux chief executive Jean-Michel Pelaprat is so bold as to predict the death of plasma.
“If you look at any screen today, the colour content is roughly about 30-35 per cent of what the eye can see,” he said.
“But for the very first time with a laser TV we’ll be able to see 90 per cent of what the eye can see.
Sounds cool, especially the idea to build it into mobile phones.