Two articles on the whole Clicks saga:
I wonder whether companies don’t sometimes deliberately make “offensive” ads, on the assumption that there ain’t no such thing as bad publicity…
Plenty of weird little ironies here. Clicks is apparently one of the few major retailers that bothers to cater for black hair in the first place, but the writer of that second article bitterly complains that they are just out for profit (well, what the fuck do you EXPECT from any business!?), and calls for them to close down are not enough. I wonder if either she or the EFF realizes that Clicks’ workers are, er, mostly non-white.
Except if it really is a deliberate publicity stunt, I doubt whether companies will deliberately make an offensive ad. In other words, it did not even occur to whoever made the ad that it might be misinterpreted. Which tells me he may in fact be LESS racist than everyone else.
It brings us back to that cultural appropriation thread. My reaction, had I been the advertiser, would have been to say “I apologize; it will never happen again.” And indeed, it wouldn’t: I would never again feature a person of color in any of my ads.
Of course, we all know that at least in the case of the EFF, it has zilch to do with anything; it’s just their particular brand of loud, destructive publicity. It’s FUN to trash a store and assault its employees, so why not take a day off from work to go indulge in this hobby? Oh, wait: in all probability, few of them are actually employed, mainly because a) they are unemployable; and b) they don’t want any work anyway. That’s what Zimbabweans are for.